Netflix new AI…
Netflix is introducing a new AI chatbot, launching soon in beta for the iOS app, to help users find shows and movies through conversational searches. Instead of browsing categories, users can type phrases like “something funny and upbeat” or choose preset prompts. The bot aims to handle subtle requests better than standard search.
Netflix is also updating its home page, moving shortcuts to the top, adding clearer labels (like “#1 in TV Shows”), and making recommendations more personalized. Additionally, a TikTok-style vertical video feed with show clips will roll out to mobile devices soon.